Happy New Year 2013!
First things first, thank you for allowing us to host you at one of our many individually owned and operated KOA Kampgrounds in 2012. I mention the “individually owned” detail because that fact so often leads to that special touch and that feeling of being taken care of that is so important to providing a great camping experience to your family and friends.
Our KOA family has had a wonderful time celebrating our 50th year in 2012 and is proud of the positive influence associated with the outdoor camping experience. We continue to be excited about the future of camping in North America and believe it is part of the solution to providing alternatives to our busy lifestyles and promotes the social interaction important to a healthy and happy society. Simply put, the feeling you get from an enjoyable outdoor camping experience is hard to duplicate, becomes tradition and provides lasting memories.
Our focus as a company and as a brand remains the same for 2013. Driven by our mission to build more “Happy Campers Who Recommend KOA to Others,” we believe that our future depends on meeting and exceeding guest expectations. Really not so different than many other service and product driven companies today, yet unique when viewed from the Outdoor Hospitality perspective.
Last year, we received over 200,000 reviews from our guests who were gracious enough to take the time and provide wonderful positive feedback, constructive criticism and occasionally a negative reaction to a bad situation. Each campground has access almost immediately to each guest comment and is buoyed from the encouraging feedback throughout the camping season. It’s a big part of what drives our KOA owners to do their best at providing a wonderful experience.
New in 2013, we’ll help you plan the perfect camping adventure by sharing reviews and comments from the individuals who have your perspective at heart. Soon, you will start to see KOA Reviews posted on KOA.com from campers who have previously stayed at that location. Unlike many other review sites, KOA Reviews insure that the individual who posts the review also camped at that location previously. We want to provide a lot of honest feedback to help you with your camping decision.
I know one thing for sure, if the past holds true, 2013 will be another year packed full of time demanding opportunities. It will be more important than ever to make sure you make good decisions not only economically, but with your limited leisure time. We hope KOA will be the right choice for you, your family and friends.
Happy New Year, Happy Camping and Best Wishes,