New Experiences Are Driving Growth In Camping

New campers are being driven to the camping lifestyle by a proliferation of new types of camping.

2014
Bar chart showing the percentage of new campers in 2014.
2015
Bar chart showing the percentage of new campers in 2014.
2016
Bar chart showing the percentage of new campers in 2014.
2017
Bar chart showing the percentage of new campers in 2014.
2018
Bar chart showing the percentage of new campers in 2014.
2019
Bar chart showing the percentage of new campers in 2014.

Glamping (glamorous, upscale camping), while a relatively recent trend, accounted for more than 9 million camping trips in 2019. In fact, one third of existing campers say they intend to take at glamping trip in 2020.

One out of 10 leisure travelers who don’t identify themselves as campers reported taking a glamping trip in 2019, and 44% said they intend to take a glamping trip in the future.

New Ways to Camp

Interest in glamping isn’t the only growth factor for camping. New ways to camp, including Van Life, full service Deluxe Cabins, peer-to-peer recreational vehicle rentals and the proliferation of lighter, less expensive RVs, have all added to the increase.

  • Tried first time in 2019
  • Interested in for 2020
Take a road trip that includes camping
Bar chart showing the percentage of leisure travelers who tried a road trip for the first time in 2019, and those interested in it for 2020.
“Glamping” experience, you stay in unique accommodations with enhanced services and amenities
Bar chart showing the percentage of leisure travelers who tried “glamping” for the first time in 2019, and those interested in it for 2020.
A backcountry/backpacking experience, no services/amenities, you are completely self-sustaining
Bar chart showing the percentage of leisure travelers who tried a backcountry/backpacking experience for the first time in 2019, and those interested in it for 2020.
An RVing experience where you travel in an RV from destination-to-destination
Bar chart showing the percentage of leisure travelers who tried RVing for the first time in 2019, and those interested in it for 2020.
An “overlanding” experience, traveling in an off-road vehicle on back roads, no services/amenities
Bar chart showing the percentage of leisure travelers who tried “overlanding” for the first time in 2019, and those interested in it for 2020.
Live the “van life”
Bar chart showing the percentage of leisure travelers who tried the “van life” for the first time in 2019, and those interested in it for 2020.
Become a full-time RVer
Bar chart showing the percentage of leisure travelers who tried being full-time RVer for the first time in 2019, and those interested in it for 2020.

Interest in unique camping accommodations is high (56%), and another 56% have a strong desire for a “different” kind of camping vacation.

Annual Camper Households

Glamping provides a unique outdoors experience
Bar chart showing
Having services and amenities that aren’t available with camping
Bar chart showing
Wanting to stay in unique accommodation
Bar chart showing
Want a new or different kind of vacation
Bar chart showing

Media

The links below are provided should you need to contact a member of the KOA Media Relations Team (use the Media Contact link), download printable photos or graphs from the 2019 North American Camper Report (use the KOA Pressroom link), or desire additional information or facts about Kampgrounds of America (use the KOA Fact Sheets link).