Inclusion In The Outdoors

NACR

There is space in the outdoors for everyone

For the first time, the ethnicity of North American campers nearly aligns with Census figures, with minority representation increasing by 3% in 2018 to 32% of the total camper population. When it comes to new campers, minorities are the majority, with 51% of new campers identifying as non-white.

Ethnicity

  • Whites
  • Non-Whites
Census
Bar chart showing the Census indicating that 64% of campers are white, and 36% of campers are non-white.
2012
Bar chart showing that in 2012 88% of campers were white, and 12% of campers were non-white.
2014
Bar chart showing that in 2014 77% of campers were white, and 23% of campers were non-white.
2015
Bar chart showing that in 2015 77% of campers were white, and 23% of campers were non-white.
2016
Bar chart showing that in 2016 74% of campers were white, and 26% of campers were non-white.
2017
Bar chart showing that in 2017 72% of campers were white, and 28% of campers were non-white.
2018
Bar chart showing that in 2018 71% of campers were white, and 29% of campers were non-white.
New Campers
Bar chart showing 49% of new campers are white, and 51% of new campers are non-white.

Camping Appeal

Camping also appeals to all ages. One-fourth of new campers are under age 25, and a third of all campers are younger than 35. The largest single block of campers (45%) are between ages 35 and 54.

Same-sex households are also flocking to camping, with overall numbers doubling in the past five years. LGBTQ leisure travelers, in general, are seeking an escape from stress, time with friends and family, and immersion in local cultures. They are finding what they seek in camping.

Under 25
Bar chart showing 25% of new campers are under age 25.
Under 35
Bar chart showing 33% of all campers are younger than 35.
35 to 54
Bar chart showing that 45% of campers are between ages 35 and 54.

Media

The links below are provided should you need to contact a member of the KOA Media Relations Team (use the Media Contact link), download printable photos or graphs from the 2019 North American Camper Report (use the KOA Pressroom link), or desire additional information or facts about Kampgrounds of America (use the KOA Fact Sheets link).

Media Contact
KOA Pressroom
KOA Fact Sheets