There is space in the outdoors for everyone

For the first time, the ethnicity of North American campers nearly aligns with Census figures, with minority representation increasing by 3% in 2018 to 32% of the total camper population. When it comes to new campers, minorities are the majority, with 51% of new campers identifying as non-white.

Ethnicity

  • Whites
  • Non-Whites
Census
Bar chart showing the percentage of new campers in 2014.
2012
Bar chart showing the percentage of new campers in 2014.
2014
Bar chart showing the percentage of new campers in 2014.
2015
Bar chart showing the percentage of new campers in 2014.
2016
Bar chart showing the percentage of new campers in 2014.
2017
Bar chart showing the percentage of new campers in 2014.
2018
Bar chart showing the percentage of new campers in 2014.
New Campers
Bar chart showing the percentage of new campers in 2014.

Camping Appeal

Camping also appeals to all ages. One-fourth of new campers are under age 25, and a third of all campers are younger than 35. The largest single block of campers (45%) are between ages 35 and 54.

Same-sex households are also flocking to camping, with overall numbers doubling in the past five years. LGBTQ leisure travelers, in general, are seeking an escape from stress, time with friends and family, and immersion in local cultures. They are finding what they seek in camping.

Media

The links below are provided should you need to contact a member of the KOA Media Relations Team (use the Media Contact link), download printable photos or graphs from the 2019 North American Camper Report (use the KOA Pressroom link), or desire additional information or facts about Kampgrounds of America (use the KOA Fact Sheets link).