Since 1950, the official tree lighting ceremony for "the Christmas City of the High Plains" has taken place on the Saturday night following Thanksgiving. Santa Claus arrives to flip the switch and light up this holiday wonderland. He then proceeds to the North Pole Park to hand out treats and visit with the children. In addition, there are horse-drawn wagon rides, musical entertainment and soup suppers for everyone to enjoy, as well as shopping at downtown businesses. People come from near and far to enjoy this magical night. Some come to relive their childhood memories and make new memories with their own families.